CTK Photobank Campaign

We were asked to make a campaign to promote the release of a new version of the CTK photobank. The concept is "Wouldn't it be nice if life had advanced search?".

Wouldn't it be nice if life had advanced search?
Find what you are looking for on the new CTK photobank.
The photobank of CTK (the Czech news agency) was launching a new web interface and needed a way to publicize it. We created this campaign with the concept of using an advanced search in the real world. The text in the search box is referring to something that is missing in the photo.

We also made a "making of" video about the work. Check it out here.


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